“Finding my wedding dress is one of my fondest memories of wedding planning and it is all because of Swoon! Michelle and her team provide a level of service that is unparalleled by anyone else in the area. Once I stepped into Swoon, I knew I would have to search no further. My experience was so wonderful that we even ordered our bridesmaids dresses as well as my jewelry and accessories as well. I would recommend to any bride who wants to feel special while looking for her dress, go to Swoon!”

- Shelby (The Knot)

“I absolutely loved my experience with Swoon! It's a beautiful boutique with incredible service. Not to mention the FABULOUS wedding gowns! Highly recommended!”

- Allison (The Knot)

“I am so glad to have found this exceptional bridal boutique! I not only found the perfect dress, but the entire experience was stress-free and accommodating. They really went above and beyond to make sure I was able to get the perfect dress in time for the big day! My appointment was completely personalized and welcoming from the moment I stepped through the door. 
As someone from the SF Bay Area I have experienced countless high-end clothing boutiques, and I must say, Swoon knows how to do couture while maintaining an impressive level of customer care. Although I did wait until the last minute to get my dress, I am thankful that I waited until I moved to Reno because I would never have found these ladies otherwise. Thanks for everything, Swoon. Cheers!”

- Nico (Yelp)

“This bridal salon is something I would expect in Southern California or the Bay area and we have it right here in Reno! The quality of gowns are second to none and the variety of styles is more than any other bridal salon I visited. Above all else, the customer service is beyond fantastic! I felt like the bridal consultant was truly listening to me when it came to fit and budget and offered several gowns to meet my needs. I did not feel like I was being rushed during my appointment time or pressured to purchase. Finding my perfect dress AND veil was icing on the cake! I would recommend Swoon to any bride.”

- Erin (Wedding Wire)