You’re gonna Swoon.

Over our dresses. Over this moment. Over the way we make you feel with our Swoon shopping experience—seen, heard, celebrated, guided, supported. We've got you.
 
Enjoy our jewelry-box-of-a-store with the prettiest and coolest dresses you ever did see—a diverse collection of magical things that are Swoon-worthy for elopements to the ultimate I-dos.

Our collection is size-inclusive and our gowns start at around $2000. The majority of the collection falls between $2000 and $4000.  






bridal boutique in reno nevada

OUR GOAL IS TO make you feel

over

the moon

AT SWOON

Connect with a person who will guide you, take the dreams and images spinning in your head, and help translate them into you as a bride with care and kindness and the expertise you want in this moment.  This process can feel daunting. Don't stress. You're about to meet your bridal bestie at Swoon.

are you

READY?

It's happening. There's so much to honor and celebrate. Let's do this gown thing in a way that is right for you and your story.

Swoon Experiences

Roots. Education. Experience.

A faithful and fearless love of beautiful dresses, personal style, glamorous settings, and people and their love stories...are all the magically unique things that make Swoon Swoon.

our approach

Swoon-worthy gowns.

 We've done the gathering of the best of the best. You get to find the one.

Woman Owned Local Business by a Fifth-Generation Nevadan.
We know you've seen a lot of dress ideas on the socials and may have no idea where to start. That's just fine. We invite you to step into real life with us at Swoon. It's better here. Real people. Real dresses.  

“I had the absolute best experience at Swoon.From the moment I walked in, everything felt so welcoming and thoughtfully curated. ”

Kind words from

Kendra S.

“The shop is clean and bright with a beautiful selection of dresses, and they only have 1-2 brides in at one time so it feels intimate and comfortable!”

Kind words from

Nicole L.

“The store itself is trendy, neat, and modern. The aesthetic is very clean and sparkly. We loved the selection of dresses. They have a lot to choose from.”

Kind words from

Rachel B.

“BRIDES!! This place is absolutely AMAZING!! My entire experience from pre shopping, trying on dresses, buying, and returning to try on my gown when it came in was flawless.”

Kind words from

Nichole S.

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