We are open by *Appointment Only*
We offer a couple different options for appointments!
✨In-house appointments
Please see our FAQ page for appointment protocols and complete the form below.
✨Shop our Sample Collection on Instagram here and make a Sample appointment here.
✨ Private Swoonings
We allow 1-5 guests + the bride. If you’re hoping for more guests at your appointment, we can book you a Private Swooning for $250 (availability permitting). Read here for more intel, and call us at 775-826-0505.
We do require a credit card to book all appointments. We do charge a nominal appointment fee ($50) to visit us that is comped if you buy with us. (Which we try to make an easy thing to do.) Sample Appointments are $25 (for one hour). We are a small space and a small business. We will give you all of the deets upon booking!
✨Walk-in Wednesday
Walk-in Wednesdays are finished for the year, but when they return, we will announce on social!
This is a great time to shop a second look, a sample, accessories, or try that dress you’ve had your eye on! Walk-in Wednesday is meant to offer a sip of Swoon—we are unable to do full appointments (expect trying 3-4 gowns max). It’s meant to be easy and fun! Limit 1-2 people in your party.
Can’t figure out a set time to make an appointment? Be in touch and let’s figure it out. As we are by appointment, we have some flexibility right now to see you during times we might not have normally been able to accommodate!
For any questions about accessories, samples, or virtual appointments, please text us at (775) 826-0505.
. . .
Dearest 2024-ers & 2025-ers! If you’re getting married in 2024 or 2025, now’s the time to talk dresses! We suggest shopping around a year before your wedding, so it’s game on for any beauties with 2024/25 weddings.
. . .
For late 2026 weddings and beyond! Deep breaths and patience…your time will come! We can do a weekday 45-minute appointment that we call a gown-tasting where we will have you in to get your feet wet and try on some gowns. There is a $50 appointment fee for this service.
. . .
We know that everyone has a different story and we would love to hear yours! So please don’t hesitate to be in touch if you want to chat about your needs and options.
Please call us or submit the form below to book with us!
530 W. Plumb Lane, Suite E, Reno, NV
Store Hours
✨We are working *By Appointment ONLY* Give us a call or send us a text before visiting and so we can best help you!✨
Monday: 10-3
Tuesday-Thursday: 10-6
Friday: 10-5
Saturdays: 10-4
Closed: Sunday
*We do require a credit card to book appointments.* We charge $50 for a Swoon gown appointment. If magic happens and you find your dress, there is no charge. Cancellation policy: Cards will be charged $50 if an appointment is canceled within 24 hours of the booked time or if the appointment is no-showed.
We can’t wait to Swoon with you!
XO, The Swoon Team
