FREQUENTLY
asked QUESTIONS

It depends on your appointment type. We lay out all the deets in Swoon Experiences. Generally, Saturdays are our busiest day in the store and so if you want to take things at a slower pace, we suggest a week day visit if at all possible.

As a small space and a small business, Swoon charges a nominal fee for your visit to Swoonland. In the best news, there’s no fee if you buy during your visit. (We promise that it is not a hard thing to do! We have SO many incredible things…and we surround you with really lovely and nice people who know wedding dresses.) See Swoon Experiences for the breakdown of different appointments and costs.  

When we connect with you to book your appointment, we will explain all of the details in as much (or little) detail as feels good to you depending on the kind of appointment you want to make.
In cases of appointment no-shows or less than 24 hours of notice to cancel an appointment, we do charge the card on file $50. Whether or not you find your gown with us, we hope you’ll agree it’s money well spent for an incredible Swoonie experience 💕

We welcome 1-5 guests depending on the appointment type. For our standard Swoon appointment (first time visit), we allow 5 guests. If you would like to have additional guests, please visit our Private Swoonings page here!

Words of wisdom: Wedding dress shopping is no doubt fun and anyone and everyone will want to be a part of it. Our seasoned advice is to limit the number of people that you bring to the essentials. It can be difficult to accomplish anything with too large of a crowd, and it can be hard to hear your own voice at times. It's for your own preservation of joy and sanity that we recommend a guest count of 1-3 people. We know everyone is different. Trust yourself and what feels good to you–but we suggest taking care of you in this experience. 

Our gown collection starts at around $2000 and goes up to around $6000. Most of the collection is somewhere between $2000 and $4000. If you want to stay under that $2k mark, visit our new little sister store, Lady Luck Bridal (she’s right across the parking lot and so cute and fun.) It’s best to have a think about where you want to stay with your price point before your visit. Have the conversations that need to be had with whatever fairy godmother is helping pay for your dress (that fairy godmother may very well be yourself.) Things may change as you put on dresses and as your education of what you want grows while you are here, but having a ballpark idea of what’s comfortable and doable is so very productive and a great starting place.

 We do require that brides wear undies. In terms of bras, we have some bras and cups here and it all depends on the kind of gowns you will be trying. Stickies on the girls don’t hurt. We always welcome brides to bring their own heels if you want to kick up your height (the sample gowns you will be trying are long). If shapewear feels like something you might want to wear, then wear it. Doing your hair and make-up is also a good thing! Remember, a Swoonie will be in the room with you helping you in and out of the dresses.

Like our brides, every dress has a different story inside Swoon. A lot has changed in the bridal industry in the last few years and we have a number of our gowns that we can get FAST (like in 1-3 months) and some that take 6-9 months to be made. Generally, we say standard lead time is 16-20 weeks. We also like you to have at least 8-12 weeks once your dress has arrived for the alterations process. So all in all, ordering your dress at least 9 months to 1 year out from your wedding is a good guide…but, we can work our magic on those working on much tighter schedules.

We’ve got you. Two options for you: Book a Magic Hour Appointment at Swoon or book at our little sister store, Lady Luck Bridal, where we sell Swoon’s sample gowns and have loads of reorder dresses that are generally stocked and can come fast (like in a week or so). 

Please see our philosophy on alterations here.

A trunk show is essentially a gown playlist that is all the same designer’s latest hits. So we suggest you really, really like that designer to come to a trunk show. Trunk shows are for a limited time–usually a weekend and there’s usually an incentive to buy from that designer (a lil discount). It’s an opportunity to see dresses we don’t normally have at Swoon and some new gowns before they are officially released. We sprinkle these throughout the year and don’t do them all that often because new dresses are constantly flowing into Swoon these days. Follow us on the socials to keep up on these if you are intrigued. You can also read all about that here.

We generally sample our gowns anywhere between sizes 8-16 and our Plus Size Collection is sampled between sizes 18-24. Bridal does run small. We do our best with years of expertise to find a middle ground with the gowns so brides who are very small and brides who are fuller can try them on in shapes and vibes that allows all Swoonies to find something that feels like them. We generally only have one of each dress in the store and so a lot of time is spent considering the very best size to sample each and every dress in. Please don’t expect the sample gowns to fit perfectly. We know this can be hard and we have lots of tricks to give you the best sense of fit possible on your body. We totally get it’s not a perfect system, but we do our very best to make sure you will be confident in your decision. We do carry some of our faves in two sizes.    

Yes, on the bubbly! No, on the food. We have a lovely patio and we welcome you to arrive early to your appointment to have a glass of champagne! We provide a splash on us, but should you like to share a bottle with your guests on the patio, we welcome you to do so. 

We do have champagne glasses here--no need to bring your own unless you want to. We allow champs only--no mimosas. Alas, we have a no food policy inside or outside.

As moms ourselves, we love kids, but given the environment here with so many precious things within arms reach, it is not the ideal place for kiddos. We’ve also found that kids get bored here pretty quickly and so it’s usually a much more fun time for parents and kids to leave the little ones at home. Babies are welcomed and will be oohed and awed over with the caveat that Swoon is a shared space and we want to be mindful of everyone’s experiences in our dreamy setting.

We do! Once you have worn it, lived it, loved it, and hopefully danced until dawn in that Swoony dress, it's time to preserve her for years to come. Text us at (775) 826-0505 about Preservation Services and we can get you all the goodies you need to send it off to preservation. Our cleaning/preservation company is based in Upstate New York and uses an organic cleaning process and offers a one-hundred-year guarantee on preservation. The cleaning company will ship your dress directly back to you once it is done and you will live happily ever after. Cost: $385