+ How long is my appointment?

It depends on the day of the week you come to us. On the weekends, your appointment is booked for one hour and fifteen minutes. During the week, we book you for an hour and a half. Saturdays are the busiest day in the store and so if you want to take things at a slower pace, we do suggest coming in during the week if at all possible. We do require a credit card on file to book an appointment.

+ Is there a charge for my first appointment?

As a small space and a small business, Swoon charges a nominal fee for your visit to Swoonland.

In the best news, there’s no fee if you buy your gown with us during your visit. (We promise that it is not a hard thing to do! We have SO many incredible things…and we surround you with really lovely and nice people who know wedding dresses.)

Here’s how it works:

• There is a $50 fee for your first Swoon appointment, charged at the conclusion of your appointment. If you find your gown with us, there is no charge. If you are a thinker…a sleep-on-it-kind of person, no problem at all! You can come back another day and there will be no charge for your follow-up Swoon visit.

• Sample Appointments are $25 and booked for one hour and allow you to try on the gowns we have listed as samples. If you want to try a mix of our samples and regular collections, simply book a regular first appointment with us and that way you can see all things.

• We also offer Swoon Private Appointments if you have more than four guests. Read the skinny on those here

When we connect with you to book your appointment, we will explain all of the details in as much (or little detail) as feels good to you depending on the kind of appointment you want to make.

Swoon requires 24 hours of notice to cancel an appointment or a $50 fee will be incurred. In cases of appointment no-shows, we do charge the card on file $50.

Whether or not you find your gown with us, we hope you’ll agree it’s money well spent for an incredible Swoonie experience 💕

+ How many people can I bring with me?

We welcome 1-5 guests per appointment. If you would like to have additional guests, please give us a call at (775) 826-0505 to discuss further, and make sure to visit our Private Swoonings page here!

Wedding dress shopping is no doubt fun and anyone and everyone will want to be a part of it. Our seasoned advice is to limit the number of people that you bring to the essentials. It can be difficult to accomplish anything with too large of a crowd, and it can be tough to hear your own voice at times. It's for this reason that we recommend a guest count of 1-3 people.

+ What is the price range of your gowns?

Our wedding gown collection starts at around $1200 and goes up to around $8000. Most of the collection is somewhere between $1800 and $4000. If you have a $1200-ish budget, we always say it is worth a visit if you have some flexibility. We do sell our samples for a killer deal (see our Sample Sale page and IG) and while small, the dresses we do have at around $1200 are still Swoon-worthy: fashionable and fabulous.
It’s best to think through where you want to stay with your price point before your visit. Have the conversations that need to be had with whatever fairy godmother is helping pay for your dress (that fairy godmother may very well be yourself). Things may change as you put dresses on and as your education of what you want grows while you are here, but having a ballpark idea of what’s comfortable and doable is so very productive.

+ What should I wear for my appointment?

A consultant will be helping you in and out of the gowns. We do require that brides wear underwear. In terms of bras, we have bras and cups here and it all depends on the kind of gowns you will be trying. We always welcome brides to bring their own heels to try the gowns on with as we cannot lend ours at the moment. If shapewear feels like something you might want to wear then wear it. Doing your hair and make-up is also a good thing!

+ What is the lead time on your gowns?

Industry standard lead time is 16-20 weeks. We like you to have at least 8-12 weeks once your dress has arrived for the alterations process. So all in all, ordering your dress at least 9 months to 1 year out from your wedding is a good guide… We can work our magic on those working on much tighter schedules. This may involve some extra fees and a more immediate decision, but we will do whatever we can do to make it happen! Our sample stock is always a good option for brides with really, really tight schedules (like one month or less) and we do have a few designers who stock dresses.

+ I'm eloping and I need a gown, quick!

We can work our magic on those working on much tighter schedules. This may involve some extra fees and a more immediate decision, but we will do whatever we can do to make it happen! Our sample stock is always a good option for brides with really, really tight schedules (like one month or less) and we do have a few designers who stock dresses.

+ Does Swoon offer alterations?

Please see our philosophy on alterations here.

+ What is a trunk show?

We have multiple trunk shows throughout the year. At a trunk show, we feature a wider collection of one of our designers for a short amount of time (a weekend or maybe a week). A trunk show may feature the newest collection from one of our gown designers or a chance to see a ton of accessories. Simply put, it’s an opportunity to see many more goodies that we may not normally have in the store and we also usually do a discount to add to the fun and specialness of it all.

+ What sizes are your samples?

We sample our gowns anywhere between an 8 and a 14. Bridal does run small. We do our best to find a middle ground with the gowns so brides who are very small and brides who are fuller can try them on. We generally only have one of each dress in the store and so a lot of time is spent considering the very best size to sample each and every dress in. You can shop our Sample Collection here. In exciting news, we now also have a Plus Size Collection (that we are ever expanding) in which the gowns are sampled in sizes 16-24.

+ Can we bring champagne and food to my appointment?

Yes, on the bubbly! No, on the food. We have a lovely patio and we welcome you to arrive early to your appointment to have a glass of champagne! We provide one glass on us, but should you like to share a bottle with your guests on the patio, we welcome you to do so. Bubbles must stay on the patio. We do not allow drinks inside the store.

We do have champagne glasses here--no need to bring you own unless you want to. We allow champs only--no mimosas. Alas, we have a no food policy inside or outside.

+ Can we bring kids to our appointment?

As moms ourselves, we love kids, but given the environment here with so many precious things within arms reach, it is not the ideal place for kiddos. We’ve also found that kids get bored here pretty quickly and so it’s usually a much more fun time for parents and kids to leave the little ones at home.

+ Does Swoon offer cleaning & preservation services?

We do! Once you have worn it, lived it, loved it, and hopefully danced until dawn in that Swoonie dress, bring it back to us and we can help you treat it right for years to come. Drop your dress off to us and we will send it off to a cleaning/preservation company based in Upstate New York that uses an organic cleaning process and offers a one-hundred-year guarantee on preservation. The cleaning company will ship your dress directly back to you once it is done and you will live happily ever after. Cost: $385