As you can tell from our pink/black/white Hollywood glam space, we are inspired by a time when shopping for a gown was special and a little bit extra.

We love providing our brides with a modern and authentic take on the tradition of making you feel special and seen. With stunning gowns curated just for you, expert guidance from a professional who understands both you AND the art of fit and fashion, we can style the perfect look from your wildest dreams.

Above all, we believe in being kind to people, making forever memories, and are really excited to show you our incredible gowns. We believe that finding a gown at Swoon should be easy breezy.

We make thoughtful decisions with all things and everything we carry must be “Swoon-worthy.” Our designers are a mix of the some of the biggest names in bridal and some of the smallest. That’s how we like it. The designers we choose are those with individual and creative points of view, who share our passion for brides and people.

From when we first opened our doors in 2008, we have focused on serving our brides in a welcoming space to make them feel like the amazing and powerful and beautiful and unique people that they are on their wedding days (and beyond we hope). We love our work. We love our brides. We love this town. Our goal is to make you Swoon.