Essense calls themselves ‘Wedding dresses for the New Romantic’ and we couldnt agree more. One of our most popular designers, their creations are diverse, elegant, and eye-catching, all for incredible price points that don’t break the bank.

The Essense preview is an opportunity to shop gowns that aren’t even on the market yet, and won’t be for another year. It’s a spectacular time to find something unique, fresh, and never seen before!

Price Range: $1100-$2500

Pre-Shop Swoon’s Essense Collection on Pinterest!

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Appointments required.

Meet our newest designer to touch down at Swoonland, Saint Bridal! A collection that blends structure and softness to create a timeless and romantic aesthetic for the modern bride. SAINT celebrates the artistry of craftmanship, beauty of sculptural silhouettes, delicate French laces, and reimagined corsetry for our modern muse. 

Price Range: $2850-$5,000

We will be offereing 10% off any SAINT gown during the event!

Pre-shop Swoon’s SAINT Collection on Pinterest!

- More SAINT -

Appointments required.

The 2024 Wild Heart Symphony Collection from Swoon fave Rish Bridal will be January 5-24!

True to Rish style, these gowns are for a bride who wants to feel distinctive, a little laid back, and a little sexy. Rish’s laces are made exclusively by Rish Bridal Atelier, and gowns will be 15% off for the event!

Rish gowns range in price from $2000-$3500

Appointments required.

Glamorous and rich, Pronovias gowns are for the bride who wants to wow.  This Barcelona-based bridal line is famous for its gorgeous laces, embellishments, and elegant flair for drama.

Price Range: $1500-$4000

Appointments required.

Glam, chic, flirty—these gowns are for the bride who wants to be effortlessly cool and sexy.

In 2017, we added the coolest Australian bridal import to the Swoon Collection, and they quickly became one of our most coveted lines.  These gowns are for romantics who want to be a little flirtatious and a little glam. In exciting news, we’re showcasing the ‘Best of’ Made with Love beauties for this Trunk Show!  

*Gowns in this collection range from $2100-$3000

Appointments required.

RUE DE SEINE SALE EVENT 🌙✨

Who is Rue?

Rue de Seine gowns are an inspired mix of romance, art, and soul with the right amount of edge for the free-spirited bride.  These magical pieces are handmade in New Zealand. 

The latest collection, Mountain Song, has officially landed Swoonside!

Join us for the worldwide Rue de Seine sale event March 23-25!!

For one weekend only, all Rue gowns, new collection and classics, will be 10% off ✨

To add to the fun, we’re doing 10% off of the gowns!

*Gowns in this sale range from $3000-5200

Appointments required.

We will debut the 2023 Collection from Swoon fave Rish Bridal December 16th-January 7th. Oasis is inspired by the effortless and empowering beauty of the tropics.

True to Rish style, these gowns are for a bride who wants to feel distinctive, a little laid back, and a little sexy. Rish’s laces are made exclusively by Rish Bridal Atelier. As Rish designer Yoav says, "Reminiscent of a warm ocean breeze, this collection is distinctive and tantalizing.” Rish gowns will be 15% for the event!

Rish gowns range in price from $2000-$3500

Appointments required.

The GALA line is a mix of sweet and sexy and always fashion-forward gowns created by one of the premiere bridal fashion houses in the world. As the designer says, “each dress is far beyond a product—it’s a story.”

The 2022 collection “Shine” The newest GALA collection, Shine, allows glamour to be the guiding light through an abundance of radiance. Galia Lahav has left no detail untouched, providing a collection of empowering dresses for the trendsetting bride - sparkling as brightly and boldly as the woman who wears them.

GALA gowns range between $5500-$9000 and will be an additional 10% during the sale.

Appointments required.

“The most beautiful road is the one less traveled.”

Discover Mountain Song, a collection designed for the thrill-seekers and adventurous souls by Rue de Seine.    

The new Rue de Seine Collection has dropped!  The new gowns have been arriving this fall and we are celebrating the launch with the Mountain Song Sales Event October 20-22.  

The new collection and icon styles will all be 10% off (jaw drop—this never happens with RDS gowns) + a free Rue denim jacket.  The discount is good for the sale dates only. Get in touch ASAP if you want to head to the mountains with Swoon + Rue for this event!  We have limited spots.  

Rue de Seine gowns range in price from $3000-$5000.

These European made beauties are the epitome of effortless sophistication and timeless style. This collection is for the bride looking for a chic and romantic look on her big day!

With a variety of gowns from multiple collections, these gowns are made of unique laces that creating a perfect combination for a stylish brides. Eva Lendel designs are diverse and chic, with unbelievable mermaids silhouettes, capes and detachable skirts.

To add to the fun, we’re doing 10% off of the gowns!

*Gowns in this collection range from $1500-$3000

Appointments required.

We are so excited to welcome something NEW to Swoonland. We will be having a trunk show for LA-based NEWHITE on Friday, June 10th & Saturday, June 11th

We will be showcasing the “Wave” Collection from NEWHITE.

The gowns in this collection are all about clean lines, delicate details, and flattering silhouettes for the modern bride. The liquid satin used for much of the collection is simply divine. We will be doing 10% off the gowns for the weekend. As these gowns are produced in So Cal, brides with late summer or fall 2022 weddings can still order NEWHITE gowns…no stress.

As it should be. 

To add to the fun, we’re doing 10% off of the gowns!

*Gowns in this collection range from $1900-$4200

Appointments required.

Glam, chic, flirty—these gowns are for the bride who wants to be effortlessly cool and sexy.

In 2017, we added the coolest Australian bridal import to the Swoon Collection, and they quickly became one of our most coveted lines.  These gowns are for romantics who want to be a little flirtatious and a little glam. In exciting news, we’re showcasing the ‘Best of’ Made with Love beauties for this Trunk Show!  

To add to the fun, we’re doing 10% off of the gowns!

*Gowns in this collection range from $2100-$3000

Appointments required.

RUE DE SEINE WAVE RIDER SALES EVENT 🌙✨🌊

Who is Rue?

Rue de Seine gowns are an inspired mix of romance, art, and soul with the right amount of edge for the free-spirited bride.  These magical pieces are handmade in New Zealand. 

The latest collection, Wave Rider, has officially landed Swoonside!

Join us for the worldwide Rue de Seine sale event Mar 24-26!!

For one weekend only, Rue de Seine Wave Rider gowns will be 10% off ✨

*Gowns in this sale range from $3000-5200

Appointments required.

We are debuting our newest designer, GALA by Galia Lahav, with a trunk show February 4th and 5th!

The GALA line is a mix of sweet and sexy and always fashion-forward gowns created by one of the premiere bridal fashion houses in the world. As the designer says, “each dress is far beyond a product—it’s a story.” The 2022 collection “GALA Girls” is inspired by present-day small and silver screen actresses who have become timeless style inspirations. These gowns are for icons on and off screen. We will do 10% off for the trunk show weekend.

GALA gowns range between $5500-$9000.

Appointments required.

We are bringing in samples sized 20-26 from two of our fave plus size designers Essence + Martina Liana to add to our Swoon collection for this special two week event. We will still have our regular Swoon plus collection to shop from in addition to the gowns visiting us—just think of this event as having even more fabulous options!!

We will do 10% off for our plus size Swoonies who pick a dress from Essence or Martina during the event.

Appointments required.

Boho Glam meets Rustic Chic with Rish. Rish mixes textured laces, features unique details, and uses airy fabrics to create a unique elegance while still keeping comfort priority! Designed and created in Israel, these beauties are effortless perfection and we’re so excited to bring them into Swoonland!

To add to the fun, we’re doing 10% off of the gowns!

*Gowns in this collection range from $2000-$4000

Appointments required.

RUE DE SEINE SALE EVENT 🌙✨

Who is Rue?

Rue de Seine gowns are an inspired mix of romance, art, and soul with the right amount of edge for the free-spirited bride.  These magical pieces are handmade in New Zealand. 

The latest collection, Wave Rider, has officially landed Swoonside!

Join us for the worldwide Rue de Seine sale event Dec. 3 & 4!!

For one weekend only, all Rue gowns, new collection and classics, will be 10% off ✨

Brides who purchase during the event will also receive one of their coveted denim jackets! You can’t buy these *anywhere* but right here.

We are reserving all appointments these days for brides looking to shop the event.

To add to the fun, we’re doing 10% off of the gowns!

*Gowns in this sale range from $3000-5200

Appointments required.

These European made beauties are the epitome of effortless sophistication and timeless style. This collection is proof that simplicity is always trendy. For the bride looking for a chic and romantic look on her big day!

Golden Hour - their new 2021 collection, is made of unique laces that creating a perfect combination for a stylish brides. It is contains unbelievable mermaids silhouettes, capes and detachable skirts. Golden Hour Collection is and absolute way to show your style and soul.

To add to the fun, we’re doing 10% off of the gowns!

*Gowns in this collection range from $1500-$3000

Appointments required.

Dancing between modern ingenuity and timeless sophistication, Madi Lane gowns tell the tale of ‘girl meets dress’ - a timeless love story. Madi Lane gowns are both aspirational and attainable, exclusive pieces that look, feel and read modern contemporary couture. 

To add to the fun, we’re doing 10% off of the gowns!

*Gowns in this collection range from $1500-$2000

Appointments required.

Bold. Boho.  Simply brilliant. In 2017, we added the coolest Australian bridal import to the Swoon Collection, and they quickly became one of our most coveted lines.  These gowns are for romantics who want to be a little flirtatious and a little glam. In exciting news, we’re showcasing the ‘Best of’ Made with Love beauties for this Trunk Show!  

To add to the fun, we’re doing 10% off of the gowns!

*Gowns in this collection range from $2100-$3000

Appointments required.

Vagabond is a new up and coming designer out of South Africa who caught our eye with her diverse collection that is a little boho and a little glam. The dresses are fresh and fun and have made quite the splash here at Swoon! The brand NEW Renascence Collection is fresh, unique, and chock full of glam! Don’t miss them while they/re here!

To add to the fun, we’re doing 10% off of the gowns!

*Gowns in this collection range from $2,000 and $4,000

Appointments required.

Dancing between modern ingenuity and timeless sophistication, Madi Lane gowns tell the tale of ‘girl meets dress’ - a timeless love story. Madi Lane gowns are both aspirational and attainable, exclusive pieces that look, feel, and read modern contemporary couture.

To add to the fun, we’re doing 10% off of the gowns!

*Gowns in this collection range from $1,200-2,000

Appointments required.

Modern elegance meets timeless style with the latest collection by Rish. Northern Star mixes fresh crepe, unique details and textures, and uses airy fabrics to create a unique elegance while still keeping comfort priority! Designed and created in Israel, these beauties are effortless perfection and we’re so excited to bring them into Swoonland!

Price Range: $2000-$4000

To add to the fun, we’re doing 15% off of the gowns!

Appointments required.

Calla Blanche is for the bride who wants it all:  rich laces, beading, a dramatic silhouette.  Their gowns are flirtatious, feminine, and bold.

Price Range: $1800-$3500

To add to the fun, we’re doing 10% off of the gowns!

Appointments required.