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Swoon Sample Sale!

No appointments needed. Limited reservations accepted. 

The Swoon sample sale is back! All gowns will be priced between $500-$1800 with the bulk priced right around $1000.  This is the event for you if you are looking for a deal.  We are rewarding decision makers and offering an extra 10% off sample gowns.  (We say go big or go home in the most fabulous way.)

We will be showing the samples on a first-come, first-served basis from 12-7.   We are going to take a limited number of 45-minute reservations in one fitting room.  In general, be prepared for limitations on your time in the dressing room and to wait for a dressing room (potentially for more than an hour) if there is a crowd.  We have a whole game plan to keep things lovely and fun and efficient for all.  Guest count is limited to two guests per bride.


Here’s the skinny on sample sale-ing…

Our samples are generally sizes 8 through 14. The best bridal candidate for a sample is someone who is somewhere between a 6 and a 12, because bridal does run small.  

The sample sale is an exercise in glamorous power shopping. 

The prices are in effect for the sale day only.  As a bargain hunter, you must also be a decision maker.  As always, there are no holds.  Part of the glory of scoring a dream dress at a dream price is the ability to take the leap and go for it.  Sample sale-ing is not for the faint of heart.  It requires courage and confidence and the love of a sweet, sweet deal.  All samples are a final sale.

Another sample sale tip:  If you have never tried on a wedding gown, the sample sale is not the best place to start.  Know thyself and understand that the sample is best suited for the bride who is ready to commit. 

Brides must limit their guests to no more than two people.  If you want our regular Swoon experience, please come another day.  Sample sale-ing is all business.  No champagne.  No big crowds.  

You can have a sneak peek at some of the gowns we have available for purchase as samples on our Instagram (@swoonbridal) leading up to the big sale.  Our sample inventory is constantly changing and so if you see something you love, you certainly do not have to wait until the sale date to snatch it up.

We’re excited.  We love thrill of making dress dreams come true…at Swoon-inspiring prices.

Earlier Event: April 28
Haute Bride Trunk Show
Later Event: September 15
Swoon’s Birthday!