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Swoon Sample Sale

Wednesday, February 22: 12-7

Thursday, February 23:  10-4

No appointments needed. Limited reservations accepted. 

The Swoon sample sale is back! All gowns will be priced between $500-$1800 with the bulk priced right around $1000.  This is the event for you if you are looking for a deal.  We are rewarding decision makers and offering an extra 10% off on Wednesday, February 22.   

We will be showing the samples on a first-come, first-served from 12-7 on Wednesday and 10-4 on Thursday.   We are going to take a limited number of 45-minute reservations in one of our fitting rooms.  In general, be prepared for limitations on your time in the dressing room and to wait for a dressing room if there is a crowd.  We have a whole game plan to keep things lovely and fun and efficient for all.  Guest count is limited to two to three guests per bride.


Here’s the skinny on sample sale-ing…

Our samples are generally sizes 8 through 14. The best bridal candidate for a sample is someone who is somewhere between a 6 and a 12, because bridal does run small. 

The sample sale is an exercise in glamorous power shopping.

The prices are in effect for the sale dates only.  As a bargain hunter, you must also be a decision maker.  As always, there are no holds.  Part of the glory of scoring a dream dress at a dream price is the ability to take the leap and go for it.  Sample sale-ing is not for the faint of heart.  It requires courage and confidence and the love of a sweet, sweet deal.  All samplesare a final sale.

Another sample sale tip:  If you have never tried on a wedding gown, the sample sale is not the best place to start.  Know thyself and understand that the sample is best suited for the bride who is ready to commit.

Brides must limit their guests to no more than two to three people.  If you want our regular Swoon experience, please come another day.  Sample sale-ing is all business.  No champagne.  No big crowds. 

You can have a sneak peek at some of the gowns we have available for purchase as samples on our Instagram (@swoonbridal) leading up to the big sale.  Our sample inventory is constantly changing and so if you see something you love, you certainly do not have to wait until the sale date to snatch it up.

We’re excited.  We love thrill of making dress dreams come true…at Swoon-inspiring prices.


Earlier Event: January 20
WTOO Plus-Size Trunk Show
Later Event: March 17
Hayley Paige Trunk Show