Do I SWOON,
or try my LUCK?
Wondering which of our stores would be a better fit for you and your wedding gown needs? Here’s the skinny and some insider guidance on where to book.
Still have questions? No prob. Fill out an appointment request for either store and a real life stylist will be in touch to chat more and help you make your choice or book both. We are happy to see you at both stores. Feel free to let us know when you submit your appointment form that you want to shop both!
SWOON BRIDAL
She’s the ultimate bridal experience. She’s glam. She’s got style. She wants a bridal experience.
Swoon is perfect for the bride who:
Swoon is perfect for the bride who:
Wants a more in-depth professional styling to find their dream gown with an expert and nice stylist
Wants a lovely and savored shopping experience with her fave people
Values this wedding gown thing. Wants a dress that is special and Swoon-worthy
Is comfortable spending $2000 and up on a gown (most of our Swoon gowns are $2000-$4000 with the ceiling being around $6000.) We know you may not know exactly what you want to spend when you start this process and that’s okay. We find brides have to see dresses in real life to know what makes sense for them. It’s also why we have two stores now and so we can deliver our Swoon experience to more brides in our beloved Reno/Tahoe. Do what is right and real for you.
Wants to shop higher-end Swoon Sample gowns that are on a killer deal but still priced above $1999
LADY LUCK BRIDAL
She’s all about the budget and having some fun. She still wants something interesting from a boutique and not a big-box store for her most romantic moment. She’s cleverly curated by the Swoon Team, but meant to be an alternative to online shopping as a fun real-life dress shopping experience that is easy breezy, affordable, approachable and fast. Perfect for the bride who:
Wants to get lucky and stay under $2k for her gown. Lady Luck dresses are mostly between $999 and $1999–there is nothing over $2k in this sweet lil shop.
Doesn’t have the time to book an appointment or wants to shop on the fly. We have one dressing room reserved for walk-in traffic. You may have to wait, but we’ve got coffee and champagne on either side of our store.
Wants to shop a sample sale any day of the year! Our sample gowns are priced between $499-$1999 and go home with you.
Wants to shop Little White Dresses for elopements or outfit changes.
Needs a dress! Lucky you…everything at Lady Luck can be bought off the rack or is stocked for faster delivery (deliveries vary based on dress and size, but we’re trying to make the Amazon Prime of wedding dress shopping.) Faster delivery=1 week to 12 weeks.
Is cool with a more casual dress shopping experience while still getting amazing customer service and knowledgeable staff–appointments at Lady Luck are just an hour and we have a 3-4 guest count cap.
