The gowns you try on at Swoon have to be Swoon-worthy. We look for interesting. We look for individual points of view. We look for vibes. We look for real women. We look for whimsy. We look for cool. We look for special. We look for the things that make us Swoon. We literally review thousands of gowns each season to bring you the ones we think speak to you and make you feel like the incredible woman that you are.
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