We created Swoon, a modern and cosmopolitan bridal salon, for fashion-savvy brides who want elegance, style and sophistication in their dress choices and shopping experiences. We focus on building a well-edited, diverse and downright fabulous collection of designer wedding dresses, bridesmaid dresses, and accessories.
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Our wedding gown collection price ranges between $1200 to $6000. We show our wedding gowns by appointment because finding the right dress takes time and care. A wedding dress is a very personal thing. We want you to find a dress that hasn’t been done a million times before. We want you to find a dress that is you.
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We want you to swoon.