The newest collection from Tara Keely by Lazaro (yes, that Lazaro) is simply outstanding. We were so in love with so many of the pieces in this collection that we decided to have a trunk show to bring them ALL to Swoon. The trunk show is two days only and per our usual we will be showing by appointment and doing 10% off Tara Keely gowns to add to the fun.
We are decking the halls at Swoon with the gorgeous accessories of Untamed Petals. From head vines to flower crowns to sashes to veils, this collection is seriously cool and seriously beautiful. We’ll be showing the accessories by appointment and adding to the holiday cheer by offering 10% off Untamed Petals' goodies.
The Swoon sample sale is back! All gowns will be priced between $500-$1800 with the bulk priced right around $1000. This is the event for you if you are looking for a deal. We are rewarding decision makers and offering an extra 10% off sample gowns. (We say go big or go home in the most fabulous way.)
Friday, April 28th & Saturday, April 29th
One of Swoon’s favorite designers, Christian Dior, wrote about accessories, “It is a question of care and taste. Don’t buy much but make sure that what you buy is good.”
We couldn’t agree more, which is why we are dedicating another weekend to the art of accessorizing with another favorite designer of Swoon: Haute Bride.
The Haute Bride Trunk Show is a lot like playing in the most amazing jewelry box you can imagine. Call us at 775.826.0505 to make an appointment.
Swoon hearts Sara Gabriel Accessories and we so enjoy our spring tradition of hosting a trunk show for her.
Sara Gabriel's accessories are perfectly Swoon-y. Everything by Sara Gabriel is custom made and the collection is chic and totally fabulous.
Sara's sweet little tag line says it all: Fresh. Adored. Couture.
As the pieces from this collection are made just for you, we can customize almost anything, offering you the opportunity to customize pieces to your heart's content. We will also offer 10% off on all of her pieces to add to the fun.
Our coveted Hayley Paige Trunk Show is back! Hayley is the “It Girl” in bridal. Her gowns are fresh and unique, and we are smitten. Her gowns have oodles of personality. They have whimsy. They are romantic. They are like nothing else. The Hayley Paige numbers are in the $3000-$5000 price range. Call us at 775.826.0505 for an appointment.
No appointments needed. Limited reservations accepted.
Wed, Feb 22nd from 12pm-7pm & Thur, Feb 23rd from 10am-4pm
The Swoon sample sale is back! All gowns will be priced between $500-$1800 with the bulk priced right around $1000. This is the event for you if you are looking for a deal. We are rewarding decision makers and offering an extra 10% off on Wednesday, February 22.
We will be showing the samples on a first-come, first-served from 12-7 on Wednesday and 10-4 on Thursday. We are going to take a limited number of 45-minute reservations in one of our fitting rooms. In general, be prepared for limitations on your time in the dressing room and to wait for a dressing room if there is a crowd. We have a whole game plan to keep things lovely and fun and efficient for all. Guest count is limited to two to three guests per bride.
Show off those curves, ladies! Our annual WTOO Plus-Size Trunk Show is back. The sample gowns for this event are in sizes 18 to 24. This is a great opportunity to shop our regular plus-sized collection and then beyond, as we will have a number of visiting gowns sent in for the weekend. We know it makes a huge difference to be able to try on gowns that actually fit. This to-do books up quickly. Call us at 775.826.0505 to snag an appointment.
We are kicking off the new year with a Katie May trunk show January 6 & 7! Katie May sparked the backless frenzy in bridal with her Poipu gown that she designed for her younger sister. With an incredible fit, a cool and sexy vibe, and a willingness to customize gowns, we are big fans of this line. They are also lovingly made in LA. Gowns start at $1700.
Call us for an appointment: 775.826.0505
We are decking the halls with gorgeous lace gowns by Swoon designer Olvi’s Lace. Rich, romantic, and oh-so-striking, Olvi’s gowns are for the bride who wants a bit of boho glamour. Made from stretch laces, we joke these gowns are the yoga wear of wedding gowns because they are so crazy comfortable. We will be giving the gift of a trunk show discount to add to the joy of the season. Gowns start at $2200.
Untamed Petals is the creation of California cool girl Amanda Judge. Made in SoCal, the line includes sashes, head vines, flowers, jewels, and hair pieces that are romantic with oh-so-pretty finishing touches.
This is a great opportunity for spring brides to come in finalize their wedding day looks. The fun does not have to stop with the gown.
We are showing the accessories by appointment. Call us at 775.826.0505.
Hey, Lady! Looking for some crazy adorable and comfortable shoes for your wedding? Say hello to the darling designs of Hey Lady shoes.
The shoes in this collection are uber-charming, complement-grabbing, vintage-inspired confections with a dash of glam. You will want to wear them again and again and again after your wedding. As a bonus, the insoles are made with patented Poron technology used in athletic shoes and developed by NASA. They really are heavenly.
No appointments needed to check out the shoes. You can pop by and peruse!
We are giving thanks this November for all of the wonderful personalities we encounter here at Swoon. One of our favs is the ball of energy and gown genius who is Matthew Christopher. His gowns are exceptionally constructed to make women’s bodies look amazing. His dresses are glamorous, dramatic and complete showstoppers. We will have additional Matthew Christopher gowns here for this event to make the MC gown offering bountiful. We will also do 10% off of his dresses for the event. So much to be thankful for! Call 775.826.0505 for an appointment.