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At Swoon, we foster a personal and intimate shopping experience.


As you can tell from our pink/black/white Hollywood glam space, we are inspired by the great fashion houses of the 1950s. We provide a modern take on that tradition of having beautiful and beautifully made gowns presented to you by a professional who understands fit and fashion to style the right look for you from head to toe.


Finding you the right dress starts with surrounding you with incredible options.


We focus on building a well-edited, diverse (from beach to ballroom), and downright fabulous collection of dresses. (And that includes some great options that aren’t fabulously expensive.) We believe in making thoughtful choices and every wedding gown, every bridesmaid gown, and every accessory that we carry must be “Swoon-worthy.”

The designers we choose are those with individual and creative points of view, who share our passion for brides and who stand behind their work, constructing incredible dresses from the inside out.