Gagewood Photo

We show our gown collection by appointment only.  Please call us or submit the form below to book with us.  

We do require a credit card on file to book Saturday appointments and during certain busy times of the year.  

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We welcome you to pop in at your whim to peruse our bridesmaid dresses and accessories on weekdays. Bridesmaids gowns are unavailable to view on Saturdays. We understand that every story is different. If you are a Swoon bride that needs to see bridesmaid gowns on Saturday, give us a call and we will do our best to accommodate you!

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 For a Saturday visit, please call us in advance for all things.

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If you are the kind of girl who wants to experience Swoon all to yourself with your dearest friends and fam,
we also take private appointments!

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Dearest, 2019-ers!  We know it’s super exciting (and that dress shopping is the best part of planning).  We suggest shopping around a year before your wedding.  If you are getting married during the summer of 2019, now’s the time to talk dresses!  

For the 2020-ers, we do suggest that you wait a bit before jumping in. For 2020 brides who just cannot wait, we will do a weekday one hour appointment that we call a gown-tasting where we will have you in to get your feet wet and try on some gowns.  There is a $50 appointment fee for this service.  We know that everyone has a different story and we would love to hear yours and so don’t hesitate to be in touch if you want to chat about your needs and options.


530 W. Plumb Lane, Suite E, Reno, NV


Store Hours

Monday: 10-3
Tuesday-Thursday: 10-6
Friday: 10-5
Saturdays: 10-4*
Closed Sunday

*We do require a credit card to book appointment times on Saturdays.  Cards will be charged $50 if an appointment is canceled within 24 hours of the booked time or if the appointment is no-showed.

Swoon Holiday Hours 2018


Sunday, December 23rd through Tuesday, December 25th: Closed

Wednesday, December 26th: Bridal appointments from 1-5 by appointment only

Thursday, December 27th & Friday, December 28th: Regular hours!

Saturday, December 29th: By appointment only (limited hours)

The holidays are a busy time around Swoonland! We will be requiring a credit card to book appointments the weeks before and after Christmas and our policy of a $50 fee for no-show/less than 24 hours of cancellation notice will be applied. We know that time at the holidays with loved ones is precious—it is for us as well. Please call us for any questions!

New Year’s

Sunday, December 30th-Tuesday, January 1st: Closed

We wish you all a marvelous holiday season!

Name *
Wedding Date *
Wedding Date
Also note whether you prefer mornings or afternoons! Please remember we are closed on Sundays.
Phone *
Preferred Method of Contact
Our collection of gowns here at Swoon range from $1,500 to $6,000. Be honest here! We treat all budgets equally and we want to find you the very right thing!
As a small boutique, we have seating for 4-5 guests and anything beyond 7 requires a private appointment. Every story is unique. Call us with any concerns!
We want to see what's already got you swooning and get a good vibe of how you want to feel on your big day! And if you have no idea what you want yet, that's totally fine too! We've got you!!
Is there anything in particular you would like us to know before your visit? We’d love to get to know you or field any questions or concerns before your Swoon-y visit.