Gagewood Photo

We show our gown collection by appointment only.  Please call us or submit the form below to book with us.  

We do require a credit card on file to book Saturday appointments and during certain busy times of the year.  

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We welcome you to pop in at your whim to peruse our accessories on weekdays. We have recently changed how we are showing our bridesmaid collection. Bridesmaids gowns are unavailable to view on Saturdays and some weekdays. Please call us in advance to chat about your bridesmaid needs. We understand that every story is different. If you are a Swoon bride, give us a call and we will do our best to accommodate you!

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Can’t figure out a set time to make an appointment happen?

We’re pleased to announce walk-in Thursdays this Summer!

For more info, click here!

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 For a Saturday visit, please call us in advance for all things.

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If you are the kind of girl who wants to experience Swoon all to yourself with your dearest friends and fam,
we also take private appointments!

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Dearest, 2019-ers & Spring/Summer 2020-ers! If you are getting married during 2019 or during the spring and summer in 2020, now’s the time to talk dresses! 

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For fall and winter 2020-ers!  We know it’s super exciting (and that dress shopping is the best part of planning).  We suggest shopping around a year before your wedding. We are seeing spring and summer 2020 brides now. For fall/winter 2020 brides, we do suggest that you wait a bit before jumping in (August is a good benchmark).

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For 2021-ers and beyond! Deep breaths and patience…your time will come! We will do a weekday 45-minute appointment that we call a gown-tasting where we will have you in to get your feet wet and try on some gowns.  There is a $50 appointment fee for this service.  

We know that everyone has a different story and we would love to hear yours and so don’t hesitate to be in touch if you want to chat about your needs and options.


530 W. Plumb Lane, Suite E, Reno, NV


Store Hours

Monday: 10-3
Tuesday-Thursday: 10-6
Friday: 10-5
Saturdays: 10-4*
Closed Sunday

*We do require a credit card to book appointment times on Saturdays.  Cards will be charged $50 if an appointment is cancelled within 24 hours of the booked time or if the appointment is no-showed.

We will be closed Monday, September 2nd for the Labor Day Holiday

Name *
Wedding Date *
Wedding Date
Phone *
Our collection of gowns here at Swoon range from $1,500 to $6,000. Be honest here! We treat all budgets equally and we want to find you the very right thing!
As a small boutique, we have seating for 4-5 guests and anything beyond 7 requires a private appointment. Every story is unique. Call us with any concerns!
Also note whether you prefer mornings or afternoons! Please remember we are closed on Sundays.
Preferred Method of Contact
We want to see what's already got you swooning and get a good vibe of how you want to feel on your big day! And if you have no idea what you want yet, that's totally fine too! We've got you!!
Is there anything in particular you would like us to know before your visit? We’d love to get to know you or field any questions or concerns before your Swoon-y visit.